Affiliate Marketing

Affiliate Marketing is a performance-based marketing method which partners merchants with website operators (publishers). Merchants allow publishers to use their promotional material on their websites or in their newsletters. Publishers make commissions on all sales they make for the merchant.

There are several ways most affiliate agreements work. In a Pay-Per-Click agreement, merchants pay publishers each time their advertising is clicked. In a Pay-Per-Lead arrangement, merchants only pay the publisher each time a lead is generated; typically when an online form is completed or a consumer calls the merchant from a phone number in the ad. Most affiliate agreements work on a Pay-Per-Sale basis: The publisher is only paid when a consumer completes an online sale. Another interesting model is the lifetime allowance. The publisher not only receives commission for the direct sale, but also for subsequent purchases, subscriptions or renewals.

Affiliate programs can be run in-house, with affiliate software, or by participating in a public affiliate network. Both versions allow the technical and accounting management of advertising media, commission payments, documentation and analysis of the statistics to measure success.

Affiliate Marketing by B2 Performance

In Affiliate Marketing, we at B2 Performance, focus on merchants and publishers. We help our clients select which distribution channel, be it a private or public affiliate network, that is best for their business and situation.

Affiliate Marketing for Merchants

We help our clients choose appropriate publishers and negotiate agreements that are best for both parties. We will then set up the account and take care of providing various advertising media. We evaluate the statistics and optimize the program to insure visitors who were referred by Affiliate Marketing to your website find what they are looking for and convert into sales for your business. For publishers that prove to be very successful, we can even arrange special commission agreements.

Affiliate Marketing for Publishers

We assist publishers to select interesting affiliate programs. We also take over the registration and the complete management of the partner programs in one or more affiliate networks. We insure proper integration of advertising on the websites and manage communication with merchants. Our job also includes the analysis of affiliate measures so success of advertising can be reviewed and optimized.

Our Affiliate Marketing service for merchants:

Selection of affiliate networks
Complete partner management
Effective budget management
Preparation of advertising media
Affiliate statistics analysis
Optimization of landing pages

Our Affiliate Marketing service for publishers:

Selection of affiliate networks and partners
Registration for the affiliate programs
Management and communication with merchants
Integration of advertising
Analysis of the affiliate statistics
Optimization of affiliate measures

As a merchant, do you want to generate new website visitors and customers with your own affiliate program, or optimize your current affiliate activities? As a publisher, do you want to use your website to earn money with Affiliate Marketing? Please contact us and arrange an appointment so we can talk about achieving your goals in Affiliate Marketing.