Pay-Per-Click (PPC) Advertising

Showing paid advertisements next to the search results in search engines such as Google™ search is called Pay-Per-Click (PPC) Advertising. The most known advertising program is Google AdWords™. Activated advertisements are displayed at the top as well as on the right of the search results field and noticeably marked as advertising.

The way it works is fairly simple: Merchants “buy” search terms that people type into the search field and indicate what kind of total budget they are willing to pay each day. When this search term is entered, the merchant’s ad will show.

If two or more merchants buy the same keyword, the price of that keyword will go up. The ad that is shown the most will depend on the one with a better Click-Through-Rate (CTR) – that is how many times the ad has been clicked upon by users – and which ad is deemed to have a better quality landing page.

PPC Advertising, when properly executed, is an inexpensive way to raise a website’s online presence, promote short-termed campaigns or to get a site noticed for certain phrases for which it doesn’t have organic results or for phrases that are very competitive. A combination of SEO and PPC Advertising allows the site to be displayed for a wide range of results.

PPC Advertising by B2 Performance

PPC Advertising is a very complex method of Online Marketing. We can develop and run for you an entire PPC campaign. First, we select proper keywords and the optimal formulation of the advertising text. Then, we create and test landing pages to get you the most customers to your site and open accounts for you at the various search engines. Lastly, we manage the campaigns to optimize both ROI and budget. A comprehensive tracking, controlling and reporting system make our work transparent and understandable.

Our PPC Advertising service contains:

Generation of a Google AdWords™ account
Research of PPC keywords
Daily campaign management
Preparation and optimization of advertising texts
Effective budget management
Preparation and optimization of landing pages
Collaboration of the PPC campaign to the overall SEO plan for your site

Call us to create a PPC campaign for your site. Or, if you already have a PPC campaign we can help you optimize it for better return. Call or e-mail us now to start today!