Social Media Marketing

Social Media Marketing involves all types of marketing in social networks like Facebook, Twitter, YouTube™ or LinkedIn. If your target group appears in any of these networks – and there is a very good chance they do – you should consider social networks in your marketing program. There is no other marketing instrument that allows you to be so close to your customers and to potential customers.

While increasing sales should always be considered in any form of marketing, the primary focus of Social Media Marketing should be about brand awareness, product recognition and brand loyalty. Social Media Marketing can also work well to build awareness for research and development, human resource and public relations divisions.

Social Media Marketing allows users to communicate directly with a company or with the makers of a product. This opportunity is a goldmine of information for direct customer feedback and should not be missed.

Social Media Marketing by B2 Performance

Here at B2 Performance, we start out any Social Media Marketing campaign for our clients with a workshop to learn more about the company, its future plans and its products. We discuss what human resources and budget you have available to work on the campaign in order to best determine what Social Media concept would best get your brand known and be the most cost-effective for you. We develop the concept in close collaboration and consultation with you, guide the launch and regular maintenance, and continue to develop your profiles to ensure an effective use of your budget. We also continually report results to you so you know exactly what is happening at all times.

Of course, if you’d like to do your Social Media Marketing in-house, we are also available for consultations if you need help or have questions.

Our Social Media Marketing service involves:

Development of Social Media concepts
Development and maintenance of Facebook and Twitter pages and YouTube™ channels
Advertising on social networks, such as Facebook Ads
Video production and optimization of videos

If you would like to see some of the work we have done in Social Media, please contact us directly and we can arrange a meeting.