Conversion Optimization

In the simplest terms, a conversion is when a website visitor becomes a customer. Typically, this is when a visitor purchases something, but a conversion can also occur when the visitor becomes a newsletter subscriber, or can even happen if a visitor uses the contact form. So, what a conversion is depends on what the webmaster wants it to be.

A conversion rate – the percentage ratio between all the website visitors and the completed conversions -- is therefore a parameter to measure the efficiency of a website. The goal of Conversion Optimization is to increase this rate: an increase of the conversion rate from 1 to 2 percent brings 100 percent more sales volume.

There are many possible reasons for a poor conversion rate. They must be determined individually for each web project. Most often, bad usability is the culprit: users don’t convert if they have problems in navigating on your website. Sometimes, the search function doesn’t provide satisfactory results or the ordering and registrations processes are needlessly complicated or can’t be completed because of technical problems. Sometimes there are even small details such as the color or the form of the order button that annoy users so that they leave the site and don’t complete a conversion.

Conversion Optimization by B2 Performance

Conversion Optimization involves observing user behavior in order to understand them better. So, our experts analyze from which pages a user comes to your website and what he expects to find on the target page. We also follow how users move throughout your site and figure out at which point they leave without having taken an action that was intended.

After a detailed analysis, the actual Conversion Optimization begins. The first step is to remove obvious conversion barriers. The next step is fine-tuning: small changes of the website are being made. In order to check whether the changes are effective, A/B tests are carried out. The modified website is being displayed to a test group of website users while all others use the old version of the site. If the changes made on the website have brought more conversions, the optimization will be rolled out.

Our services in Conversion Optimization include:

Professional user tracking with tracking tools
Tracking code implementation
Usability analysis and optimization
Optimization due to A/B and multivariate tests
Increase of conversion rate

You have enough visitors on your website, but still a poor conversion rate? Contact us now so that we can change this due to a gradual Conversion Optimization.