SEO tool B2Suite
For our daily work we have specially developed B2Suite − a SEO tool which helps us to analyze your website, to document your rankings in search engines continuously and delivers a variety of information that is necessary for a professional optimization of a website.
The functions of B2Suite in detail:
SEO-Domain-Info
Under the category SEO-Domain-Info information on page title, loading times, meta tags and the current Google Pagerank™ is shown. In addition, a list of all entries in Wikipedia and dmoz as well as information on the quality of the source code and hosting are displayed. This area gives us a quick overview of your domain.
Keyword ranking
For each website we establish an individual keyword matrix which contains all the head- and long-tail keywords relevant for the customer. B2Suite weekly determines the rankings of these keywords in the results of search engines such as Google™. The keyword placements are clearly illustrated in diagrams showing how the keywords are distributed on the first two search engine result pages (SERP) and in the Top 100. All keywords and their rankings are also individually accessible via a search function, so it is possible to make statements about the development at any time. Furthermore, to each keyword also the potential (the sum of monthly search requests) as well as the current and the previous ranking (ranking history) with the corresponding URL are shown.
Competitor comparison, competitor analysis
In a competitor comparison we query the keywords from the keyword matrix of our customer as well as the domain information of direct competitors. By this we quickly get a comprehensive overview about the rankings of the competition and can compare them with your ranking situation. This helps us to indentify the strengths and the weak spots of the customer’s website more explicitly. The findings, resulting from the competitor comparison and analysis, are then incorporated into the SEO strategy which can be made therefore more efficient.
SEO history
All data in the B2Suite is being updated and re-acquired once a week. On request, this period of time can be individually set, so extended or shortened. All the information collected is stored in the database so that a corresponding history of domains, keyword groups and single keywords is being created and available for a long period of time. These histories provide information about shifts of emphasis in search engines and also allow us to draw conclusions about the current strategy of search engines. Besides, we can also transparently document the successes achieved in the rankings and check where further actions and optimizations are needed.
Export function
All data in the B2Suite can be transferred via an export function into all popular file formats (Word, Excel, PDF etc.). Exported analyses can be used for further processing and usage, like, for example individualized reports.
